The mysterious New York City-based musical duo MS MR (Lizzy Plapinger and Max Hershenow) emerged to make their imprint on 2012 with "Hurricane," an introspective alt-pop masterpiece heralding the arrival of a new band, a new sound and a new approach to pop. An unofficial video for the track popped up on YouTube in May 2012 and has since garnered more than 1.5 million views. Awarded ‘Best New Track’ on Pitchfork, the duo's single quickly rose to number one on Hype Machine.
“We’re interested in exploring the nature of mixed media and collage,” says Lizzy, “and how music transcends all these various platforms.” Chief among them is MS MR’s lively—if thoroughly mystifying—Tumblr page, which they used unprecedentedly to debut their EP, the critically lauded Candy Bar Creep Show. “Hurricane" joined "Bones," "Dark Doo Wop," and "Ash Tree Lane" on the self-released EP, which they released in the fall of 2012.
Mainstream and underground press on both sides of the Atlantic soon took notice and before long MS MR’s songs were popping up everywhere, including “Bones” on the trailer for Game of Thrones Season 3 and "Hurricane" on catwalks everywhere during Fashion Week. "Prepare to be blown away," predicted the Guardian. KCRW praised the pair's "brilliantly produced cinematic pop" while the NME marveled, "There's a spark of innovation to New York newcomers MS MR that doesn't come so soon with new bands." Soon after the release of their EP, the duo signed a deal with Columbia Records for the worldwide release of their debut album.
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