For a long time if you wanted to hear the most exciting new band in Britain, you knocked on a tall black door off the Lambeth Road. An aging British Rail building - part art studio happening, part squat – Studio 180 was where south London’s Palma Violets were gestating, away from sunlight and the world at large.
A thrilling rock'n'roll four piece channelling The Clash, the Mysterians, and the Bad Seeds, from September 2011 they were holed-up here writing songs "their friends could dance to" and occasionally putting on celebratory, ecstatic parties about which word quickly spread.
The opposite of the last significant development in English guitar music when the Arctic Monkeys became the first "MySpace band", harnessing the power of the internet and prompting BBC documentaries and convulsions in major record labels, the Palma Violets’ rise has been notable by their total avoidance of the worldwide web.
In fact until a couple of months ago, they had no online presence, no music recorded, and no press team working for them, this wasn’t the product of some fiendishly counter-intuitive marketing strategy, it was because all they cared about was playing shows.